Implications of social media...



In the new age era social media refers to the advancement in communication between individuals, communities and organizations. Social media promotes user-generated content that includes media technologies and our society possesses such a lively and active social media community. Pakistan has one of the fastest growing Facebook and Twitter using populations in the world, with over 4 million Facebook users that are worth mentioning. Social media is for public welfare and is not profit oriented but somehow social media leaves scars on the human mind and that is how our society gets affected by this advancement.

Social media has of course shrunk the distances and it has helped people to learn and explore numerous things. Advertisement, friendships, gatherings, meetings, protests are now at our fingertips and emerging talent has started proving itself through social media just by a click. The advancement of this era has increased the sale of many brands because communication and marketing is in our pockets now. Significant numbers of marketers are using social media to increase their clients and sales, 70 to 80% of business is now based on social networking sites for instance, Alisha photography, HBN photos, Tariq A K photography declared that their business has flourished by Facebook as they do not have any specific website of their own. Omer Khalid, a famous celebrity got hype from posting his videos on YouTube. Social media also helped Maya Khan’s infamous show chasing dating couples in a park of Karachi get canned when a lot of resentment was felt on Facebook, YouTube, Twitter and other blogs. This is the power of people who have immense command on social media.

Yes, social sites are for public welfare but why there’s no ethical sense of writing if there is no one to ask anything for. We point out every other state organ with abusive language without any evidence or fact. There must be some laws and rules on social networking sites so that people do not spread rumors; because it forces the reader’s mind to think the way that other wants them to. Like traditional media, there must be some regulations for social media so that it can promote a sense of ethicality amongst public. These sites do not contain information that is evident so this may also hurt the reputation of any politician. In India a girl wrote negative content in her status about Bal Thackeray and police arrested her. Then why these policies are not implied over all? These sites must not be independent of government’s control so that there is always a check on everything being said or done.

Somehow people also use these sites to get social although they have tons of friends in their friend’s list but only one to talk with. Religious talks on blogs are promoting hate speech because some people talk without references and this creates a misconception or aggression against other religious parties. We are no one to hurt ideologies of people but there must be some limits and boundaries before we talk about any issue.

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